My Favorite Concealer Brushes

Copy of TidalRise

Concealer is used to cover what foundation can’t–darkness, spots, etc. So when I’m using concealer, I’m making sure I use a brush that’s really going to get in there and get the job done. I probably have seven or eight brushes in my makeup stash that I use for concealing, so I had to think about which brushes I use the most. My three favorites are listed below.

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Media Kit Crash Course: Your Brand’s Look

media kit

Wow, what a crazy week! I just came back from speaking at Blogher15 in NYC, teaching about the contents and importance of media kits. Even though there were some technical difficulties and many brain farts (ugh!), I think it went pretty well! I hope I’ll get to go back next year and teach with a monitor and mic!

Anywho, back to media kits!

When I’m looking at media kit inspiration and examples on Pinterest, I am always attracted to the media kits that have a distinct look. They’ve got polished pictures, a color scheme, and I can tell what info is the most important by bolding and highlighting.

Does your blog:

  • Have a color scheme already incorporated?
  • Have a logo (or do you have headshots)?
  • Have a post with incredible pictures that tell what your blog is all about?

Also, let your blog’s personality shine through! Is your blog:

  • Professional
  • Quirky
  • Bubbly
  • Chic

If you have a bubbly blog, don’t be afraid to use color and show how fun you are! If it’s more chic, maybe choose a color or two, and maintain that chic, sophisticated look within the document. Start to gather ideas about what you want your look to really be.

Smashbox Primer Water Mini-Review

Smashbox Primer Water Review

I walked past the Smashbox section at Ulta probably 5 or 6 times in the last month, and every time, Smashbox Primer Water (1.6 oz./ $16, 3.9 oz. / $32) caught my eye. I’m almost positive it was the catchy name or the cool packaging. You know, I’ve been using MAC’s Fix + (3.4 oz/ $22)for well over eight years, but I just had to see how different they were. And then one day, I saw Donna from Hauling with Niya coming out of Ulta. After about an hour of chatting, she told me she had an extra primer water, and she sent it to me! Look at God!

So upon arrival, I’ve been using this spray left and right. After my moisturizer (but before my primer), right before I apply foundation, after I apply powder and through the day. S0 I partially wonder, how different is my (much cheaper) Fix + to this Primer Water? I feel like Primer Water has a tackier, slightly sticker feel after you use it. Fix + doesn’t give me that feeling. Maybe that’s the trick to longer lasting makeup? It contains no oil, alcohol or silicone.

The jury is still out on this one, folks. I’ll probably need to use the entire bottle before I make my decision. Your thoughts are appreciated! Do you have a favorite?



My much needed haul from Oyin Handmade

Oyin Handmade Whipped Shea, Belly Bar, Afterbath review

Once you find out you’re pregnant, you have a million things running through your head. It’s impossible not to. The 27th thing on my mind was my skin. I am stretch mark prone, so I knew I needed to get ahead of the problem before it started. At first, I thought I could get away with using Eucerin. Sure, it was fine, but I wanted to go heavy duty and au natural. Second thought, Oyin Handmade. I worked in the lab for years, and I knew they were the dry skin doctors. I went to the store a few weeks ago, and purchased these three items. (I already had Whipped Pudding at home, but if I didn’t, I would have purchased one of those too. It’s an ultra moisturizing cream for your hair and body. If you don’t own some, you need it. Seriously.)…

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Media Kit Crash Course: Creating your brand’s story (1/7)

media kits for bloggers - craft your brand's story

Media kits have been a “passion project” of mine, if you will. I’ve used them to pitch brands and bloggers, and I’ve sent mine over for brand’s who’ve pitched and hired me. Over the next few weeks, I’ll be sharing some of the most critical parts of a media kit. I hope you’ll take the time to start or revamp your media kit to maximize your collaborations and partnerships!

So let’s say you’re a brand, and you are looking for five bloggers that will be the perfect fit for your brand. You need them to be authentic, creative, engaging and unique. You pitch 50 or so bloggers, and 12 of them stand out. How do you make yours stand out? A wonderful media kit, of course! Your blog is 80% of the equation. Something else that you’ll want to think about is your brand overall.

Some things to think about:

  • Why did you start blogging?
  • What does your blog specialize in?
  • How do you stick out from everyone else?

To handle this part of the media kit, you can refer to several different things that you probably already have:

  • About me section
  • Press
  • Testimonials
  • Welcome area
  • Elevator pitch

Create a one to two paragraph general overview about your blog. If someone who had never read your blog before read this section, you’d want to lure them in to keep reading.  Here’s my old brand story that I created in 2009. This weekend, I’ll be working on a new one! When it’s updated, I’ll update the page.

Scandalous Beauty is a makeup and beauty blog created by Erin Bailey Baynham in December 2005. I started the blog because there really wasn’t much information on the web for women of color at the time. My posts started out as reviews and makeup looks, and led to video content later down the line. Now, Scandalous Beauty has become more of a personal lifestyle blog for me, where beauty is my emphasis, but I also share practical food, entertaining and fashion posts as well. My “Erin’s Guide to Better Beauty Blogging” page remains one of my top pages, as it’s loaded with information for bloggers.